The F&B Game Has Rules, I’ll Help You Win
Avoid costly mistakes and launch with confidence


Strategic Thinking, Proven Success!
In 2017, I began my journey in the F&B industry, not with theory, but by launching the first Juice Time branch in Qatar, that brand now has over 200 locations worldwide.
Since then, I’ve founded and grown some of Qatar’s top food & beverage brands, including FLOAT, OBLO, Botamba, Bag, and Crunchy, and established 5 cloud kitchens under CRAVE HOLDING, managing over 10 diverse F&B concepts.
What makes my approach different? It’s grounded in:
Real-world execution from idea to launch
A Business degree from Indiana State University and a Master’s in Business Strategy from HEC Paris
Deep specialization in the F&B industry through continuous training
A Clear Strategy for Your F&B Business, In 3 Practical Phases
My consulting service is designed to help you build a strong, scalable F&B brand, step by step.
1. Brand & Market Discovery
- Market and competitor analysis
- Positioning your brand
- Initial food concept development
2. Brand Identity & Visual Execution
- Logo & brand visuals
- Fonts, colors, and design direction
- Supervision of interior & packaging design
3. Menu Development & Operations
- Full menu creation
- Tasting sessions & quality control
- Staff training on pricing and execution
- You can go through all 3 stages over 3 months
- or pick the one you need most for a focused 1-month sprint.
- Start with a free 15-minute discovery call to align on your goals and discuss pricing.
Why I’m the Right Guide for Your F&B Journey?

I didn’t learn this from books, I built it, step by step. I started with one Juice Time branch and 6 employees. Today, I lead over 10 thriving brands and manage 200+ people across the F&B space.

I’ve built cloud kitchens, cafés, and restaurants from scratch, across every stage.

I know what works in the Gulf market, and more importantly, what doesn’t.

I’ll help you to avoid costly mistakes and focus their investment where it truly matters.

My approach is strategic, hands-on, and focused on ROI, growth, and long-term success.
Are You?
Planning to launch an F&B concept, restaurant, café, or cloud kitchen, and need a clear, structured roadmap.
Or already have a project but face challenges with operations, branding, or profitability.
An investor with capital, looking to enter the F&B space smartly, without repeating the common mistakes others make.
now it’s time to make them happen!
What Other Entrepreneurs Are Saying
I wanted to start a restaurant, but honestly, I was lost. After consulting with Ahmed, I saw things differently. He gave me a clear plan and helped me understand the market. Now, my project’s not just running, it’s growing, and I’m planning my second branch.
Ahmed’s consultation changed the way we work. He gave us a detailed, step-by-step plan. From market research to staff training, everything was calculated. Sales went up. The difference was real.
I was completely lost at the beginning. Thanks to Ahmed’s guidance, I now understand so many details I used to overlook. He’s more than a consultant, he’s a real mentor.
With Ahmed’s support, I was able to build a strong brand and move with confidence from the very first month. Everything was clear from day one.
The biggest thing Ahmed helped me with? Knowing exactly where to put my budget and how to start right. He sees the big picture and helps you skip costly mistakes.
I used to think opening a restaurant was easy, until I sat with Ahmed. He broke down every detail and showed me what separates success from failure. Now I’ve got a clear growth plan, not just ideas.
Ahmed made us think outside the box. His consultation wasn’t just advice, it gave us a bigger vision and inspired creativity in our business.
Ahmed helped us uncover opportunities in the market we never saw. We upgraded our brand and planned for the future with a whole new level of clarity.
Working with Ahmed wasn’t just guidance, it was a lifeline. He helped us make critical decisions at the right time and always had answers when we needed them.
Frequently Asked Questions
Can I enter the F&B business without prior experience?
Yes, but only with a clear, well-structured plan. My consultation helps you understand the market, define your strategy, and avoid costly beginner mistakes.
What are the key steps to launching a restaurant or café?
Success starts with choosing the right concept, studying the market, calculating costs, building your brand, developing your menu, and preparing for operations and marketing. I’ll guide you through every stage.
How do I choose the right location?
It depends on your concept, target audience, and budget. Together, we’ll analyze your options and select the most strategic location.
How do I create a winning menu?
A good menu is strategic. I’ll help you select the right items, price them profitably, and ensure your offering stands out in the market.
What’s the best way to market my F&B concept?
Effective marketing combines digital strategies, compelling promotions, and unforgettable experiences. I’ll help you craft a brand that attracts and retains customers.
How can I manage operational costs efficiently?
Cost control is essential. I’ll help you build a smart financial plan covering inventory, operations, and staffing, without overspending.
What are the most common mistakes in the F&B industry?
Lack of planning, poor pricing, bad location choices, untested menus, and weak cost management. I’ll show you how to avoid them.
What are the biggest challenges, and how do I overcome them?
Fierce competition, market shifts, rising costs, and complex operations. I’ll help you develop flexible strategies to stay ahead.
Success Doesn’t Happen by Chance
Let’s plan it, together!